Snapchat recently announced shoppable AR ‘Try-On’ feature at its 2020 Snap Partner summit. Snapchat along with Gucci will roll-out augmented reality (AR) shoe try-on Lenses. The campaign will be featuring four pairs of shoes in two different Lenses (two pairs of shoes per Lens).
As per Gucci:
“Snapchat and Gucci are launching the first global sponsored augmented reality shoe try-on Lenses on the social media platform. Gucci will feature four pairs of sneakers in two different Lenses (each Lens will showcase two pairs). Snapchatters will be able to try out the shoes in AR to see how they look.”
This is not the first time that Snapchat will show products in its AR lenses but through this feature, users can buy directly from the lens via a “Shop Now” button.
Snapchat has time and again highlighted the potential of augmented reality for an e-commerce application. We have already seen the use of Try-on AR in clothing, makeup, sunglasses, etc but this is the first time we will be seeing the use of AR for shoppable Ads.
The feature is currently available in the UK, US, France, Italy, Saudi Arabia, Australia, UAE, and Japan.
You can check out the new Snapchat/Gucci Lenses by scanning these Snapcodes with your Snapchat camera.